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Digital

PRsonaME

AI-powered PR platform PRsonaME launches in MENA

RiskCheck

RiskCheck brings MENA businesses free digital risk diagnostics

El Gouna Aston Villa partnership

Revealed: Strategy behind Aston Villa FC, El Gouna Red Sea ‘experience-led’ partnership

adidas

Adidas trefoil returns to FIFA World Cup kits, including KSA and Qatar, after 36 years

NEXA Human Magic

NEXA acquires employer brand and recruitment marketing agency Human Magic

Parkin

Parkin integrated campaign highlights new features, gains 2.5 million views

Why cultural localisation is becoming essential to brand storytelling in the Middle East

"A 42 per cent forecast increase in prDOOH investment, with 88 per cent of activity already sitting within digital and programmatic workflows, indicates that the region has moved through the early-adopter phase and is now scaling with intent." Image used for illustrative purposes only.

Middle East prDOOH investment set to surge 42 per cent over 18 months: report

Rami Salamé, Account Director, Hashtag Media on building the right partnerships

You don’t need a cheaper agency; you need the right partnerships

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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