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AOTYME2026
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Digital

Farah Al Beaini, Group Account Director, Burson - Lebanon, UAE

Burson’s Farah El Beaini chosen for Cannes Lions’ See It Be It 2026 cohort in France

Above Digital is concentrating its performance marketing efforts on service-based businesses, B2B brands, the aesthetics industry, and the events sector. Image Courtesy: Above Digital

Above Digital shifts focus to outcomes-driven performance marketing in 2026

Anghami music

Anghami, Cyanite partner to enhance music discovery with AI-powered metadata

Gulf Business website refresh

Gulf Business hits refresh with website overhaul

Kerem Emre Akarlar, Founder and CEO of Lynqor

Lynqor launches in the UAE with AI-powered orchestration model to tackle fragmentation

David Paysant, Chief Growth & Commercial Officer, Momentum ME.

Momentum ME appoints David Paysant as Chief Growth & Commercial Officer

streaming industry

Resilience, perspective and purpose: Reflecting on the UAE’s digital media industry

e-commerce in Egypt

Turning e-commerce ROI in Egypt’s digital-first scene

Globale Media promotes Kritika Arora to Senior Director – Brand Strategy & Performance Marketing

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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