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AOTYME2026
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Digital

Casper Shirazi, Founder and CEO of Storyfied Ventures

Storyfied Ventures launches in Dubai with new approach to content economy

GoWit

Ex-Landmark executive Harish Pandey joins GoWit leadership

House of Comms launches ‘Our House is Your House’ initiative

Hashtag Agency’s new social media report unpacks the GCC’s biggest brand challenges

Ahmed Itani, Founder and Chief Advisor, Cicero & Bernay on brands

Why polite brands don’t win

Maya Tayara, Managing Director, iProspect MENA

Gargash Auto appoints iProspect as agency of record to power next phase of growth in the UAE

LEGO Ronaldo, Messi, Mbappe, Vini Jr. FIFA World Cup 2026

LEGO collabs with Ronaldo, Messi, Mbappe and Vini Jr ahead of FIFA World Cup 2026

Dubai DET’s Beautiful Destinations, MusicNation launch UAE campaign for creative community

From left, Elie Saade and Ali Kandil, Co-Founders of FATKID. Image courtesy: FATKID.

FATKID launches to aid GCC restaurant growth with focus on contributor margins

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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