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Digital

From top left, clockwise, Yara Hamdan, Vice President, MEPRA Youth Board; Tania Kteily, President of the MEPRA Youth Board; and Tala Majzoub and Dalia Alqadhi, MEPRA Youth Board Members.

MEPRA youth board announces 2026–2028 leadership

From left, Enda McShane, Founder and CEO, SMG Worldwide and SYNQ-X, and Nita Odedra Director of Strategy, Blue Rhine Industries.

From footfall to familiarity: UAE resident relationships – powered by actionable data

Darius LaBelle, Managing Director Middle East at November Five

November Five launches AI-driven product studio in the Middle East

Patou

Patou Nuytemans to step down as Ogilvy EMEA CEO

NeuroX maps content against emotional and intent-based signals to connect environments that may not appear similar on a surface level but share deeper contextual alignment.

Seedtag launches NeuroX to simplify contextual targeting

Mohamed Salah Helmy, Head of Paid Marketing, iHerb

iHerb appoints Mohamed Salah Helmy as Head of Paid Marketing for MENA region

Viola Media The Digital Totem Network

Viola Media launches The Digital Totem Networks across Abu Dhabi expanding urban visibility

Clio Awards Article

Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York

Al Zorah City

Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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