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Digital

By Cathy Ibal, Senior Vice President, Advertising Sales, CNN International Commercial on broadcast advertising

Predictions 2025: The year ahead for broadcast advertising and content disruption

Troy Ruhanen, President and Global CEO, Omnicom Advertising Group

Podcast: Omnicom’s Troy Ruhanen on how the Middle East can ‘lead the world’

Predictions 2025: The year ahead for experiential marketing

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

PromoMedia Amman Jordan digital out of home outdoor advertising

PromoMedia expands outdoor advertising footprint in Jordan

Najeeb Jarrar, Regional Marketing Director, Google on privacy and personalisation

Predictions 2025: The year ahead for privacy and personalisation

Tarek Esper, the year ahead for social media

Predictions 2025: The year ahead for social media

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

Aleph celebrates its 20 year anniversary

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THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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