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Digital

I propose we stop asking what AI can do and start asking what it should do. Efficiency is not a strategy. It is a hygiene factor.

The next saudi transformation won’t be digital; it will be resilient

Amid data, data everywhere, the drops to drink are the ones that help a person feel seen, make a decision with ease and come back again, writes Chris Solomi

Data, data everywhere, not a byte to eat

OMD MENA’s Saleh Agha explores why brands must look beyond birth years and into culture, context and the emerging ‘third space’ to build meaningful cross-generational growth.

Why generational marketing in 2026 demands an emphathetic lens

The AI

Saudi Report 2026: The AI inside-out shift

Westfield Saudi Arabia builds anticipation for official opening with episodic series

PublisHer

PublisHer, Motivate Media Group create PublisHer Pathways internship programme

Through the partnership, Camel Ads will support Platformance across sectors including real estate, automotive, FMCG and retail.

Platformance names Camel Ads official reseller in Egypt and North Africa

Met Gala 2026: Which brands, celebs, channels, media had the biggest impact?

Dubai Islamic Bank campaign

DIB resonates strongly with series of solidarity campaigns instead of silence

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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