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Digital

Annalect Snowflake

Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

Industry Snapshot: The power of investing in real audience intelligence in Saudi Arabia

Yas Island Abu Dhabi

Yas Island reveals celebratory Eid Al Adha musical release ft. Emirati voices, Khaleeji Talent

Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director

Ross McAuley Managing Director, Thamma Al-Masar, powered by Yonder Consulting

Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director

I propose we stop asking what AI can do and start asking what it should do. Efficiency is not a strategy. It is a hygiene factor.

The next saudi transformation won’t be digital; it will be resilient

Amid data, data everywhere, the drops to drink are the ones that help a person feel seen, make a decision with ease and come back again, writes Chris Solomi

Data, data everywhere, not a byte to eat

OMD MENA’s Saleh Agha explores why brands must look beyond birth years and into culture, context and the emerging ‘third space’ to build meaningful cross-generational growth.

Why generational marketing in 2026 demands an emphathetic lens

The AI

Saudi Report 2026: The AI inside-out shift

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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