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AOTYME2026
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Creative

Aasim Shaik, Managing Director, LPS shared his reflections on being named the Production House of the Year 2025.

AOTY 2025: LPS on winning Production House of the Year

Changan CS75 Plus

How Kijamii turned the Changan CS75 Plus into a cultural comeback

AOTY 2025: The Romans on winning PR/ Communications Agency of the Year

Publicis Groupe Middle East & Turkey won the Holding Company of the Year honour, securing one of the biggest awards of the night, presented by Manoj Khimji, Managing Director, The Vantage.

AOTY 2025: Publicis Groupe on winning Holding Company of the Year

Celebrating the win of one of the most coveted awards of the night, the Impact BBDO team posed with the Creative Agency of the Year trophy with Chair judge Emma Campbell (far right).

AOTY 2025: Impact BBDO on winning Creative Agency of the Year

Arab-easy by e& addresses the rise of Arabizi – the use of Latin characters to write Arabic – and the quiet erosion of Arabic script.

e& challenges Arabizi with Arab-easy

SQUATWOLF's collaboration with Collective 365 allows it to monitor attendance, participation trends in ways that digital cannot capture.

SQUATWOLF leans into community fitness to shape product, data and strategy

The Annual 2025

Campaign Middle East’s The Annual 2025 issue is out now

Nissan assistance service

Nissan launches “We’ve Got Your Ride” to spotlight assistance service

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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