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Creative

ROSTER agency founders Paul Clifford and Shraddha Barot Amariei.

Paul Clifford, Shraddha Barot Amariei launch chef-focused communications and talent agency

FXPesa partnership signing ceremony with Nairobi City Thunder

Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder

Jack Ryan Ghost War

Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

Philip Smith, Media Solutions Director, The Vantage on global brands and content partnerships

Cognitive friction: why serious brands need uncomfortable editorial environments

AC Milan

AC Milan and Dubai Culture mark Eid Al Adha with Emirati collaboration

Prameela Nair, Founder, Nairative Marketing Consulting

What a brand acquisition cannot buy and how to fix it

HH Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), presides over the Authority’s Board meeting. Image Courtesy: SBA on publishing

Sharjah Book Authority’s HH Sheikha Boudour reviews publishing, digital expansion plans

Football Dave Ansari

The 11.5th player: an entertainment asset football has always had but never owned

From left, Nassib Boueri, Head of WPP Creative, and Santiago Sánchez-Lozano, CEO, EMEA, WPP Production.

Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production

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THE WORK

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

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