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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Creative

Khaled AlShehhi, Executive Director of Marketing and Communications, UAE Government Media Office

‘Never underestimate a nation where residents step forward to reassure each other’

Leadership

Empathetic leadership: Leading diverse teams in times of uncertainty

From left, Jason Day, Head of EMEA, and Amit Jain, Co-founder and CEO, Luma

Luma launches Luma Agents powered by unified intelligence for creative work

Jack & Jones puts denim in the spotlight for retail debut in Dubai

Why work is ‘actually working’ in the Middle East despite the US-Israel-Iran war

From left, Ghassan Maraqa, CEO, Memac Ogilvy and Amer El Hajj, CEO, WPP Media MENA.

CEOs discuss redefining creative and media with AI

George Yaryura, Senior Vice President and Head of CIBG Marketing, Marketing and Communications Group, Mashreq on human augmentation

Adieu digital transformation; Allez human augmentation

Waleed Hussein, CEO, Rotana Signs on Saudi's OOH landscape

Rotana Signs’ Waleed Hussein on pioneering the evolution of Saudi’s OOH landscape

Think Human

Why Think Human went all in on AI: and yes, the irony isn’t lost on them

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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