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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
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AOTYME2026
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Creative

OKHTEIN’s 'In Between’ campaign offers an intimate look at modern Arab womanhood, exploring the layered realities women navigate every day.

OKHTEIN’s ‘In Between’ turns inward, reflecting modern Arab womanhood

Private View by Idea Farm’s Lewis Davey

GymNation NapTime

GymNation takes NapTime™ to the streets with ‘sleeping billboard’

Hypermedia Mada Media National Paints

Mada Media holds official ceremony for naming rights of ‘National Paints’ Station

Vida Hotels and Resorts

Vida Hotels and Resorts rings in togetherness with ‘Ramadan is Calling’

Jessie Buckley wins the Academy Award for Best Actress at the Oscars 2026.

IMI celebrates first Oscars win for Hamnet, produced within RedBird IMI portfolio

Timothée Chalamet at the Oscars 2026

What Timothée Chalamet’s Oscar loss reveals about brand perception

Sarwa

Sarwa, DUCKLIFE share ‘Wealth’s New Look’ with real clients, investors at home

Rotana Media Group

Rotana Media Group renews partnership with Extend Group as ad rep for TV channels

Home Page Ads

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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