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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Creative

Danielle Bedin, Strategy Director at We Are Social

Leaning into serialised social storytelling, not campaigns

Sara Eid, Regional Creative Director, Serviceplan Arabia on AI

Mastering mediocrity: AI didn’t create the problem, only amplified it

Touleen Barto, Chief Marketing Officer, Capital Bank Group on the sea of sameness

Standing out from the sea of sameness

Dubai Culture: Storytelling rooted in culture

awards MENA

18 MENA entries shortlisted for Campaign AOY Global awards 2026

TBWA\RAAD names Dany Aouad as Saudi MD

Spoor, FP7 McCANN reveal ‘The Birdwatcher’ to prove wind energy, wildlife can coexist

Rammy Elsaadany, Head of Creative, Riyadh Air on creative excuses in the industry

You have no alibi: the endemic excuses have hit their expiry date

Teddy Abdel Nour, Head Of Integrated Marketing, TEAM LEWIS on the influencer and creator economy

The influencer illusion: The Middle East has a scale problem, not an influence one

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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