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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Creative

Justin Bieber performs at Coachella 2026. Image used for illustrative purposes only. brands

Low effort or radical authenticity? Lessons for brands from “Bieberchella”

G42

R/GA, G42 launch Alpha.G42.ai: an adaptive, immersive, agentic future of brand websites

Eugenia Kinder, Founder of Encore

Encore introduces a hands-on marketing support initiative to help MENA businesses

Nicholas Labuschagne, Head of Strategy and Crisis Management, MENA at APCO

Resilience as the new performance metric in a complex operating environment

Jack Dignum, Director – Sport and Corporate, Seven Media.

Jack Dignum joins Seven Media as Director across Sport and Corporate practices

From left, Gambit Communications' Alaa Arnaout and Jana Bunni, winners of the PRCA MENA Young Lions PR Competition.

Gambit Communications wins PRCA MENA Young Lions PR Competition

AAC

How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing

Influencer marketing agency Vamp strengthens global leadership team with four hires

From left, Salman Plasterwala, Performance Lead, and Jayesh Jain, SEO Lead, Créo Global

Créo Global strengthens performance and SEO capabilities with senior hires

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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