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AOTYME2025
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Creative

GymNation day

GymNation goes ‘weightless’ for World Mental Health Day

Cresta Awards 2025

Here are the main MENA winners at the Cresta Awards 2025

Dubai Lynx Awards

Entries open for Dubai Lynx Awards 2026 with refreshed categories

Kijamii’s Bassel El-Sawy shares his take on why the industry needs a reality check, not just another AI playbook.

AI didn’t change the industry. AI just exposed it.

Imagination's Sara Faisal on Saudi Arabia’s evolving experience economy.

Earning relevance in Saudi Arabia’s experience economy

Mike Khouri, Founder & CEO, tactical. on CMO

Why CMOs’ next advantage is creative intelligence

Jeep Middle East Stellantis Middle East and Africa Rescue Squad Publicis Middle East

Jeep, Publicis Middle East unveil ‘Rescue Squad’ for off-roaders and gamers

Careem Quik gets cheeky, showing how ‘fresh’ in many forms arrives in 15 minutes

Montage partners with Big Studios to expand 3D offering

Montage partners with Big Studios to expand 3D offering

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THE WORK

Grand Millennium Hotel Dubai invites audiences to see Christmas through a child’s eyes in AI-generated film campaign that blends nostalgia, emotion and reimagines the festive season.

Grand Millennium Hotel Dubai reimagines the holidays in their AI film campaign

Deliveroo

Advertising Creative Digital Featured Marketing Media The WorkDec 16, 2025

Deliveroo, Tyra Creative turn White Friday into midnight dash for deals

Mubashir National Day campaign

Advertising Creative Digital Featured Marketing Media The WorkDec 16, 2025

How Mubashir’s Oman National Day inclusive campaign gained 13.8 million impressions

adidas TERREX tea house

Creative Featured Marketing The WorkDec 16, 2025

adidas TERREX unveils brand experience in Kazakhstan’s Butakovskiy Gorge

Featured Marketing The WorkDec 15, 2025

BurJuman Mall launches brand campaign ‘Right In the Heart’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Why streaming is a profitable path for Gulf advertisers

Dec 1, 2025

Haleon and Centrum transform how we see health

Dec 15, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

Campaign’s Agency of the Year Middle East Awards 2025 winners revealed

Dec 12, 2025

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