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AOTYME2026
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Creative

Loma Jaber, Co-Founder and Managing Director, Hewar Group

Campaign Middle East 40 Over 40 2026: Loma Jaber, Hewar Group

Majdi Ghraizi, Co-Founder and General Manager, Bold Influence

Campaign Middle East 40 Over 40 2026: Majdi Ghraizi, Bold Influence

Sarah Alaoui, Managing Director, DGA – Albright Stonebridge Group on marketing communications

The case for patience in communications

Abdulrahman AlJefri, Acting Chief Marketing Officer, Diriyah Company

Pillars of success: Be credible, bold, authentic, innovative surprising, aware and realistic

Tarek Esper, Managing Director, SOCIALEYEZ

Campaign Middle East 40 Over 40 2026: Tarek Esper, SOCIALEYEZ

Hiba Momani, Managing Director, Hills Advertising on OOH

The next era of OOH will be engineered, not bought

Layal El Sayed, Business Director, C2 Comms

Campaign Middle East 40 Over 40 2026: Layal El Sayed, C2 Comms

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Jad El Rabahi, Managing Director, IMPACT BBDO Dubai

Campaign Middle East 40 Over 40 2026: Jad El Rabahi, IMPACT BBDO

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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