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Creative

Asharq News with Bloomberg on financial literacy

Radio Asharq with Bloomberg launches ‘The Finfluencer’ campaign for financial literacy

the story

The scroll versus the story

Client expectations in Saudi Arabia have evolved in line with the scale and ambition of the market itself, writes Ahmad Haidar.

Why relevance matters more than visibility in Saudi Arabia

Serviceplan Group Global CCO offers a peek inside the Clio Awards jury rooms

Praxis Advertising

Praxis Advertising launches a specialised division for high-impact education marketing

Alliance Media

UAE-based Alliance Media acquires OOH operator Brandit Outdoor

R&B

R&B Fashion launches an AI fashion runway with Takumi AI

adidas Backyard Legends

adidas brings ‘Backyard Legends’ to life with Chalamet, Bellingham, Yamal and Rodman

From left, Danielle Barwick, Executive Director, Fuse Dubai, and Elda Choucair, CEO of Omnicom Media MENA

Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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