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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
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AOTYME2026
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Creative

Takumi AI

AI ads: Slop or superpower?

Private View by Tyra Creative’s Tyra Shakil

The One Show

Middle East agencies claim 22 awards at The One Show 2026 in New York

It is the persistent perception that independent agencies lack a sufficient volume of ‘relevant’ case studies, writes Raksha Khimji.

Deconstructing a launch that went from a ‘Royal Pop’ to a ‘Royal Flop’

Warner Bros.

Private View by Warner Bros. Discovery’s Aya Hammad

Saudi

Saudi Report 2026: From campaigns to ecosystems

$TBWA\RAAD’s Dany Aouad on rising expectations, building stronger talent, and why KSA brands need to embrace disruption and set trends.$

The pitch paradox: Win hearts, then win the room

AlUla Tour

Saudi Arabia’s AlUla Tour wins 179m interactions with campaign concept rooted in ‘FOMO’

MBC STUDIOS panel

MBC STUDIOS panel at Cannes Film Festival discusses the global rise of Arab cinema

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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