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- Agency of the Year
- Appointments
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- Industry Forum
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- News
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- PR
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- Saudi Focus
- Special Features
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Creative

How Durex tapped into the Internet’s biggest watch obsession with a viral social post

Saints Pères The Refreshment Club Campaign

Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club

luxury room

The day luxury remembered who it was and the room where it happened

human to

In a world full of robots, it’s important to remember we’re also human

Media City Qatar

Media City Qatar, Qatar Media Corporation sign MoU to drive content and media innovation

Growth Ensemble Co-founders and Managing Partners Meredith Carson and Adam Flinter

Singapore’s Growth Ensemble opens UAE HQ to connect GCC and ASEAN markets

From left, Khalid Naffa, President of the JTF, and Lutfi Shahin, MD of Equiti Jordan, at the partnership signing ceremony

Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029

WATCH IT to launch eight FAST channels, integrate app across LG smart TVs

dentsu consumer vision report Mothers of reinvention

dentsu launches new consumer vision study: ‘Mothers of Reinvention’

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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