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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
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AOTYME2026
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Case Study

Inaugural MSL Access event, #TourismTomorrow, gathers perspectives and trends from across industry

Tamatem leverages all App Ads products on Snapchat to efficiently scale their games

Snapchatters generate over 355,000 hours of AR play time during Saudi National Day

Schneider Electric Outlines Four Key Outcomes for Successful Digital Transformation

Smartly.io Q4 survey results from 2,000 global consumers on social advertising

elGrocer customer outreach reveals shift in buying patterns and profiles in the “new normal”

There isn’t a better time than now to experiment! – Initiative’s Ali Berjawi

Insights from Dual Surveys reveal the impact of crises on small businesses

Careem releases a new Super App Campaign: It’s not an App. It’s Everyday life, made simple.

THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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