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Brands

retail Ramadan

Retail shopping patterns in Ramadan require a different marketing approach

How daring feats turn thrills into brand power

ADNOC’s Lara Mansour shares ‘a call to heart’ in the age of AI

Ravneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection talks about experiences within hospitality marketing

Dubai Parks and Resorts’ Ravneet Arora on the rise of new experiences

human touch Ramadan

Gearing up for the human touch in Ramadan

Tarek Abdalla, SVP, Chief Marketing Officer CEMEA, Visa on social commerce

Visa’s Tarek Abdalla on social commerce and changing consumer expectations

Ghada AlRumayan, Group Chief Marketing Officer at Saudi Arabia’s ROSHN Group

ROSHN Group CMO on what marketers should prioritise in 2025

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

loyalty

Predictions 2025: The year ahead for CX and customer loyalty

THE WORK

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Casa Milano

Advertising Creative Digital Featured Marketing Media The WorkMar 25, 2025

Casa Milano Talking Walls community-first campaign prioritises people over products

Publicis Middle East deja vu Strangers campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 25, 2025

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Golf GTI

Advertising Creative Featured Marketing The WorkMar 24, 2025

Shantelle Nagarajan

Volkswagen Middle East creates an ‘Arabic Art Project’ to launch Golf GTI

Momstore

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 21, 2025

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

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