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Brands

Yara Yousef Maroun, Head of Marketing Communications for Jeep on People power: The magic of community

People power: The magic of community

Subway on the real-time business intelligence

Social media: The real-time business intelligence

social media landscape

Social media: a landscape of opportunity and innovation

Sharing stories in the digital age

NEOM’s Komal Bajaj shares how brands can secure their relevance in the Saudi market by positioning themselves as contributors to Vision 2030.

Aligning your brand with Vision 2030

retail Ramadan

Retail shopping patterns in Ramadan require a different marketing approach

How daring feats turn thrills into brand power

ADNOC’s Lara Mansour shares ‘a call to heart’ in the age of AI

Ravneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection talks about experiences within hospitality marketing

Dubai Parks and Resorts’ Ravneet Arora on the rise of new experiences

THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Esports: The dawn of a new arena

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