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Brands

Predictions 2025: The year ahead for brand love

Brand Focus: Building iconic destination brands

Mai Cheblak, Head of Corporate Marketing at Emirates NBD

Brand Focus: One human connection at a time

Saudi Focus: A bold new era for marketing in the Kingdom

Sahar Khan, Vice President of Marketing, Bayut

Reflections on 2024: ‘Prioritise quality interactions over vanity metrics’

Key marketing trends in the Middle East that defined 2024

Beatriz Benedetti, Head of Marketing - MENA, BRF

‘Local relevance, creativity and consistent innovation’ key to succeed in 2025

Diriyah Masterplan

Setting standards in Saudi Arabia: Diriyah Company CMO

Reflecting on 12 months of growth and success in Saudi Arabia

THE WORK

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

Creative Featured Marketing The WorkFeb 7, 2025

Shantelle Nagarajan

Puma spotlights regional sub-culture to relaunch its Speedcat

Creative Featured The WorkFeb 7, 2025

Shantelle Nagarajan

Mastercard plates ‘Dishes With a Side of Wonder’ in Kuwait

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How MiQ is not your average programmatic: YouTube edition

Feb 4, 2025

Community and commerce: Weaving the story of Ramadan 2025

Jan 27, 2025

Think Human: Redefining creative partnerships as integrated consultants

Feb 3, 2025

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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