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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Awards

What can you enter at the Athar Awards?

Standard deadline now open for Agency of the Year awards

Crème de la Cannes: A round-up of the best global campaigns

Athar Awards out to set new benchmarks for Saudi creativity

All the MENA winners from Cannes Lions 2024

2024 Agency of the Year: First wave of judges revealed

Campaign’s Cannes Lions issue is out on stands

Call for nominations: Athar – Saudi Festival of Creativity opens doors for awards jury

Cannes Lions 2024: see all the Grand Prix winners

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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