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From top left, clockwise, Bassel Kakish, CEO at Publicis Groupe Middle East & Turkey; Amit Jain, CEO at Luma AI; Jason Day, Head of EMEA at Luma AI; and Tareq Amin, CEO at HUMAIN.

Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: Feb 2026 – ‘Is the focus really on people?’

Science & Sunshine SMSA Express JAKDelivery

Science & Sunshine wins SMSA Express, JAKDelivery accounts in Saudi Arabia

From left, Francis Giani, Chief Community Management Officer, Dubai Holding Community Management (DHCM), and Niall Sallam, CEO, Elevision.

Elevision residential media portfolio now across DHCM communities

Bold bets: Marketers and industry leaders share focus areas for 2026

Switz Ramadan campaign

Switz applauds Gen Z recipes, honours mom’s touch at the Ramadan table

Joyce Hallak, CEO, Spark Foundry Middle East

Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME

SOCIALEYEZ World Governments Summit

SOCIALEYEZ delivers full-scope social content creation for World Governments Summit

The Advertiser of the Year Award will be presented to Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office at the Dubai Lynx Awards Ceremony.

Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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