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Sagar Rege, Director, Liwa Content.Driven

AI in the age of AI slop

AI and Automation issue

Campaign Middle East’s AI and Automation issue is out now

From left, Jason Day, Head of EMEA, and Amit Jain, Co-founder and CEO, Luma

Luma launches Luma Agents powered by unified intelligence for creative work

Jack & Jones puts denim in the spotlight for retail debut in Dubai

Why work is ‘actually working’ in the Middle East despite the US-Israel-Iran war

From left, Ghassan Maraqa, CEO, Memac Ogilvy and Amer El Hajj, CEO, WPP Media MENA.

CEOs discuss redefining creative and media with AI

George Yaryura, Senior Vice President and Head of CIBG Marketing, Marketing and Communications Group, Mashreq on human augmentation

Adieu digital transformation; Allez human augmentation

When marketing

When marketing stopped guessing

Waleed Hussein, CEO, Rotana Signs on Saudi's OOH landscape

Rotana Signs’ Waleed Hussein on pioneering the evolution of Saudi’s OOH landscape

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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