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Seedtag rolls out Liz Agent to bring conversational AI to media strategy

Seedtag rolls out Liz Agent to bring conversational AI to media strategy

Sally Tambourgi, Executive Creative Director, VML Dubai on talent

IWD 2026: The need for pure talent and meritocracy beyond ‘box-ticking’ diversity

Janvi Mehta, Account Manager, We Are Social on ambition

IWD 2026: The ambition they didn’t see coming

Mandala

Mandala Creative Productions expands to the Middle East

GWM Middle East campaign

GWM celebrates the joy of coming together during Ramadan

Alexia Nakad, General Manager - Western Europe and the Middle East, AppsFlyer

AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East

Ads in OpenAI ChatGPT Criteo

Criteo joins OpenAI advertising pilot in ChatGPT

Mohammad Aljuhani, Senior Manager – Marketing & Communications on marketing in Saudi Arabia

The future of marketing belongs to the brave

Pragya Sharoff, Business Director, Zenith Middle East on compassionate marketing

Why healthcare marketing needs to become more human

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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