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Parkin

Parkin integrated campaign highlights new features, gains 2.5 million views

Cannes Roger Hatchuel Academy

Iman Abu Iqran to represent the UAE at 2026 Cannes Lions Roger Hatchuel Academy

Brave new work

Brave new work

Ranveer Singh

Ranveer Singh becomes the new face of Ajmal Dubai

Why cultural localisation is becoming essential to brand storytelling in the Middle East

"A 42 per cent forecast increase in prDOOH investment, with 88 per cent of activity already sitting within digital and programmatic workflows, indicates that the region has moved through the early-adopter phase and is now scaling with intent." Image used for illustrative purposes only.

Middle East prDOOH investment set to surge 42 per cent over 18 months: report

Robert Scott, Director of Photography on meaningful filmmaking

Why meaningful filmmaking must not pause when the industry does

Rami Salamé, Account Director, Hashtag Media on building the right partnerships

You don’t need a cheaper agency; you need the right partnerships

From left, Rana Saab, Business Director, Firas Mghames, CEO, and Amal Alwan, PR Director, FEER McQUEEN

FEER McQUEEN enters the UAE, brings 15 years of ‘uncontained creativity’ from Beirut to Dubai

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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