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Advertising

Why ad verification is a crucial tool for advertisers in Saudi Arabia

Vanessa Ho Nikolovski, Head of the PR Jury at the 2025 Dubai Lynx Awards.

Dubai Lynx PR Jury President on what she’s looking for in a standout submission

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Usman Saleemi, Partner and ECD, Sweetwater MEA, compares live experiences to out-of-home advertising.

‘Experiences are the new OOH’

Stewart Smith, Managing Director - MEA, Sojern talks about curation.

Long live curation … the answer to capturing holiday travel revenue?

ESAG x Corvidae

ESAG, Corvidae partner to launch AI-powered, cookieless attribution platform

Audiomob establishes MENA headquarters in Abu Dhabi

Rotana Group MRC Media Rating Company KSA TAM

Rotana Group partners with MRC and adopts KSA TAM tool

Timberland

Timberland’s marks the Original Yellow Boots’ 50th with ‘Iconic’ campaign

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THE WORK

‘Moments of Trust'

Continental Tires launches their ‘Moments of Trust’ campaign

Aramex x Cinema Akil

Digital Featured The WorkJan 8, 2025

“Delivering Incredible Performances” by Aramex

Timberland

Advertising Creative Digital Featured Marketing The WorkJan 3, 2025

Timberland’s marks the Original Yellow Boots’ 50th with ‘Iconic’ campaign

E& Neo Home Plus

Advertising Creative Digital Featured Marketing Social Media The WorkDec 20, 2024

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

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