Photo by Richard Bord/Getty Images for Cannes Lions
Sure, creativity matters, but creative effectiveness relies on the “when” and “how” to apply this creativity.
The highlights of Creative Impact, one of the six content streams co-curated by Cannes Lions and WARC, the global authority on marketing effectiveness, have been summarised in the second edition of the Creative Impact Unpacked report.
The report features some of the world’s top industry leaders and marketing researchers, who sharing their latest thoughts on the topic.
David Tiltman, Chief Content and Customer Officer, WARC, said, “At Cannes Lions
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