fbpx
CreativeEditors' PicksEventFeaturedInsightsNews

Catch the creative effectiveness codes unlocked at Cannes

The world’s top industry leaders and marketing researchers make the case for brand-building, with creative effectiveness at its heart.

Photo by Richard Bord/Getty Images for Cannes Lions

Sure, creativity matters, but creative effectiveness relies on the “when” and “how” to apply this creativity.

The highlights of Creative Impact, one of the six content streams co-curated by Cannes Lions and WARC, the global authority on marketing effectiveness, have been summarised in the second edition of the Creative Impact Unpacked report.

The report features some of the world’s top industry leaders and marketing researchers, who sharing their latest thoughts on the topic.

David Tiltman, Chief Content and Customer Officer, WARC, said, “At Cannes Lions


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.