Objective:
To generate greater awareness and consideration for the launch of the new Toyota Land Cruiser in the UAE, across the DMS universe.
Employ a precision marketing approach (Communicating with the right users, via the right message/creative).
Improve ad recall for the Land Cruiser
Challenges:
Difficult market circumstances with economic downturn and automotive industry struggling with production, supply chain (lack of microchips) and transport related issues.
Strong competition from other automotive brands playing their cards to increase market share.
Approach:
DMS created custom audiences for the launch of the new Land Cruiser 300 campaign through an interactive data collection method “Zero Party A
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