The Story:
With travel interest slowly returning, Etihad Airways shifted its paid media strategy to focus on automation in the face of volatile consumer demand and challenging business conditions. The brand sought to drive efficiency at scale in order to develop consumer consideration in the form of flight searches, ultimately to convert into bookings.
The Solution:
Looking to build upon the success of its always-on performance campaigns on Snapchat, Etihad began to test Dynamic Ads for Travel. This new solution designed specifically for travel industry advertisers provided an easy and automated way to prospect and retarget travellers on Snapchat with a specific . catalog or feed, a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
