Cartoon Network announces collaboration with UNICEF MENA

Cartoon Network introduces the "Network of Buddies," inviting children to be a part in this initiative

Cartoon Network MENA has announced its collaboration with UNICEF MENA in a commitment to combat bullying.

The network is continuing the “The Buddy Network” campaign, which has already made strides in the MENA region.

In its fifth year, Cartoon Network introduces the “Network of Buddies,” inviting children to be a part in this initiative.

It encourages them to unite as buddies, forging a strong front against bullying and pledging their dedication to kindness and empathy.

The underlying belief here is that every child possesses the potential to contribute positively to their community.

By joining “The Buddy Network,” children are not just recipients of the message; they become ambassadors of friendship and inclusion.

According to Cartoon Network, this initiative seeks to empower kids, giving them the tools and understanding to recognise and address bullying behaviours, both online and offline.

It fosters a sense of responsibility, urging children to be vigilant and supportive of one another.

Aya Hammad, Head of Marketing, PR and Digital at Warner Bros Discovery’s Kids channels in MENA, said: “Through Cartoon Network’s ‘The Buddy Network’ initiative, in collaboration with UNICEF MENA, we aim to raise awareness about bullying and actively promote friendship and kindness.

“Our shared mission is to foster a safer and more inclusive environment for children in the region.”

As “The Buddy Network” continues, the aim is to educate children and parents about the far-reaching repercussions of bullying, whether online or offline.

The campaign offers practical strategies to counteract bullying and encourages children aged 5 to 12 to embrace the role of a buddy rather than a bully.