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Campaign Middle East
العربية
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Anup Oommen
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Careem reveals shifts in consumer behaviour, preferences, spending during Ramadan

Anup Oommen
posted on

In its latest report, Careem reveals key consumer insights such as preferred brands and shifts in consumer behaviour and preferences for grocery delivery, food ordering, donations, rides, cross-border payments and dining out.

Careem

Careem has shared its latest report revealing key customer trends across ‘the Everything App’ during the Holy Month of Ramadan, highlighting consumer insights on preferences, sales, and spending patterns, including shifts in grocery delivery, food ordering, donations, rides, cross-border payments and dining out.

Careem Food witnessed a notable surge in demand, with order volumes rising by 36 per cent during suhoor hours in March, compared with February.

In terms of bottom-of-the-funnel sales generated for brands, the most frequently ordered iftar and suhoor items included The Big Feast from McDonald’s and Plain Paratha from Punjab Flower Restaurant for suhoor, and the eight-piece Wings Meal from


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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