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Campaign Middle East
العربية
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Anup Oommen
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Careem Quik gets cheeky, showing how ‘fresh’ in many forms arrives in 15 minutes

Anup Oommen
posted on

Careem Quik's playful ads raised eyebrows, playing across the radio waves, DOOH screens, digital channels, owned social media platforms and in-app channels, as well as in collaboration with known influencers and UGC creators.

Careem Quik has rolled out a cheeky new ‘Get Fresh’ campaign across Dubai, turning heads while spotlighting Quik’s selection of premium-quality fresh fruit and vegetables – all delivered in just 15 minutes.

The creative concept was developed entirely by the brand’s in-house creative team – the Creative Studio. The digital media plan, influencer marketing and other channels were also done by Careem’s internal teams. The film production was completed in collaboration with Bigfoot Films.

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Tags:15 minute deliveryAdvertisingAfrobySaraBigfoot filmsbridge bannersCareem Quikdigital hoardingsdigital mediadigital screensDOOHDubaielevator screensfresh fruitsfresh vegetablesgrocery deliveryin-app channelsInfluencer marketingJasmine Fares. Sherif FayedmarketingMelissaMETAMiledmupison-demandOOHOut-of-homeplatformsPremiumQuality Control teamsocial mediastatic billboardsThe Creative StudioTikTokunipolesYouTube
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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