by Elias W. Bassil, Head of Strategy Geometry MENA
In the past 8 months, and while many (me included) were talking about this ‘new normal’, more than 68% of people in the MENA region claim wanting to get back to the way their lives were before the crisis[1].
One key reason for that, is people have lost a sense of control that they long for.
Since the beginning of the pandemic, our brains have been rewired to assess social distancing, contact and hygiene measures – and we’ve had to suppress a lifetime’s experience of learnt social norms such as hugging, kissing, shaking hands – as a demonstration of affection and courtesy.
As things are loosening up, and people are start
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
