Ascential, the owner of Cannes Lions and WARC, has entered into an agreement to acquire the commercial assets of Effie, the global benchmark of marketing effectiveness.
Effie will join the Lions Division that focuses on creative marketing.
“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said, Ascential CEO Philip Thomas.
Thomas added, “This historic partnership will complement the insights and intelligence on marketing and creative effectiveness Lions already offers via WARC, The Work and Contagious, providing marketing leaders worldwide with the data and evidence they need to mak
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