Dentsu Creative Bengaluru won agency of the year, Ogilvy won network of the year and WPP won most creative company of the year at Cannes Lions 2022.
The coveted titles are based on the number of award wins over the course of the five-day festival.
Dentsu Creative Bengaluru picked up agency of the year after winning a Titanium, three Grands Prix, two Gold Lions and three Silvers for Vice Media’s “The Unfiltered History Tour” – an unofficial guide to the British Museum, which gives visitors an immersive tour of the museum’s disputed artefacts, their origins and how they were obtained.
It is the first time that an agency from India has won agency of the year and “The Unfi
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