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Anup Oommen
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Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Anup Oommen
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Ahead of Cannes Lions 2025, Campaign Middle East has compiled a list campaigns that industry leaders have hailed as some of the top contenders from the MENA region for the coveted metal cats.

With just days to go for the Cannes Lions International Festival of Creativity 2025 expectations for the MENA region are riding high – especially given that agencies from the UAE and KSA picked up 22 Lions and a Grand Prix in 2024.

As a result of this success last year, the UAE climbed three spots to claim the eighth spot globally on the Lions Creativity Report 2024 – the Cannes Lions definitive rankings of countries – which has become the global benchmark for impactful creativity and creative effectiveness.

This year, Cannes Lions has also announced several updates in awards criteria for its 72nd edition. Among the most significant changes this year is an increased emphasis on r


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Tags:BigTime Creative ShopCannesCannes LionsCannes Lions 2025Cannes Lions International Festival of CreativityCannes Lions International Festival of Creativity 2025careemDCT Abu DhabiDepartment of Culture and Tourism – Abu Dhabi.FP7/McCann MENATHavas Middle EastLeoLeo BurnettMCNMemac OgilvyMindshareMullenLowe MENAPublicis Groupe Middle EastPublicis Middle EastQatar TourismRiyadh SeasonSaatchi & Saatchi MESaatchi and Saatchi Middle EastTBWA\RaadUM MENATVML MENAWeber ShandwickWPP
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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