Image Credit: Cannes Lions
The United Arab Emirates has won 21 Lions across multiple categories at the 70th edition of the Cannes Lions International Festival of Creativity.
This consisted of 1 Grand Prix, 1 Gold, 6 Silver and 13 Bronze, including first-time wins in the categories of Glass: The Lion For Change, Entertainment For Music and Creative Data. The country has also collected a count of 89 shortlists on the global stage.
Winning agencies from the UAE included Impact BBDO Dubai, FP7 McCann, Leo Burnett, ‿ and us, VMLY&R, Saatchi & Saatchi ME and Havas Middle East.
Philip Thomas, Chairman of LIONS, said, “The body of Lion-winning work that emerged from the Jury rooms points the way forward, demonstrates the power of the industry to drive change, build businesses and shape society.”
The 70th edition of the Cannes Lions Festival also marked a significant milestone for the UAE, as it boasted the largest group of jurors over a single festival. Notably, Ali Rez from Impact BBDO became the first-ever Jury President from the MENA region, while Sandro Gelashvili from Google contributed as a jury member for the inaugural Entertainment Lions for the Gaming category.
Image Credit: Cannes Lions
Symon Medeiros and Jonathan Cruz, Creative Directors from ‿ and us, along with Chloe Salloum, a student from the American University in Dubai and member of SheSays, represented the country in two events as part of the Festival: the International Young Lions Digital Competition and the Roger Hatchuel Academy.
“This year, the Young Lions competition centred around Rocket Learning, a non-profit organisation dedicated to helping young children prepare for school. We were given 24 hours to develop a digital solution for their brief. It was rewarding for us to use the power of creativity to help them solve real-world problems.” added Cruz.
Chloe Salloum, said:” I was thrilled to learn that 80 per cent of the academy members were women. That is a testament to the talent of women in this industry, and I was excited to be a part of it.”
As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate Media Group and Motivate Val Morgan congratulate all the agencies, esteemed jury members and talented young representatives who showcased UAE at this year’s festival.
