In the ever-evolving landscape of social media, influencers wield immense power. Their reach extends far beyond mere follower counts; they shape opinions, drive trends, and impact brand perception.
However, recent events have underscored the need for brands to tread carefully when choosing their influencer partners.
A cautionary tale
A Saudi influencer found herself at the centre of a storm after criticising Dubai airport during unprecedented floods. Her words, amplified by her substantial following, triggered backlash and scrutiny. This incident serves as a stark reminder: with great influence comes even greater responsibility.
Beyond follower counts
When evaluating influencers, look b
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