In our cluttered digital world, most marketers agree that personalization is key to standing out. One study by research firm Infogroup found 88% of marketers have grown their business through personalization tactics. Consumers prefer personalized ad experiences too. Another study found 71 per cent of consumers prefer ads personalized to their interests and shopping habits.
In fact, an HBR experiment revealed first-party data sharing tactics, such as telling shoppers that an advertisement was based on their activity on the site, which actually boosted click-through rates by 11 per cent, increased time spent viewing the advertised product by 34 per cent, and grew revenue from the produc
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
