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posted on Mar. 11, 2025 at 12:00 pmMar 12, 2025

Can AI deepen spiritual experiences during the Holy Month of Ramadan?

posted on Mar. 11, 2025 at 12:00 pmMar 12, 2025

PHD MENA’s Ban Samara says AI should complement – not replace – the spiritual and communal essence of Ramadan.

Ban Samara, Senior Director of Planning, PHD MENA on AI impact on Ramadan

Ban Samara, Senior Director of Planning, PHD MENA

As technology continues to shape every aspect of our lives, artificial intelligence affects everything. The fusion of faith and technology, such as personalised prayer reminders, showcase how AI is reshaping the way people observe the Holy Month of Ramadan.
Historically, each technological shift has affected Ramadan in unique ways. The radio once brought sermons into homes, television introduced special Ramadan programming and social media connected fasting Muslims worldwide. Now, artificial intelligence is poised to be the next evolution. What role should AI play in the sensitive and fundamental territory of spirituality?

Ramadan is all about human connections
As AI continues to evolve, i

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Tags:Advertising AI Ban Samara beauty experiences Consumer behaviour faith family traditions human connections innovation marketing personalisation PHD MENA Ramadan spiritual experiences spirituality targeting technology

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.