The CCO of Ogilvy North America combs Sunday’s field of Super Bowl ads, dodging ham-fisted lectures and seeking brand relevance.
The Super Bowl is to marketing as cartoons are to journalism.
We don’t expect the cartoons to do the same work as the “World News” section, and we are happy to view each as essential but different — even though recently we’ve seen how cartoons can confront and create life-and-death matters.
But for one big, loud, egregious day of the year, we don’t expect the ads to reflect the core mission of the marketers any more than the cartoons reflect the core mission of journalists.
Indeed, two decades of Super Bowl ads have created clear expectations
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