Campaign’s PR to Watch 2023 – Youssef Yammine, Senior Art Director, Hill+Knowlton Strategies
Age: 27
Nominated by Siobhan Graham, Director – Corporate & Brand-:
Youssef drives creativity across his teams through his ability to think differently. With each project, he brings a unique point of view, rooted in creative storytelling, from the big and the bold ideas to the strategic quick wins. Through his expertise and flair for creating content designed to drive impact, he has played an integral role in ensuring his peers across his teams and the agency, understand the power of creative thinking. Youssef has spent time understanding the multiple facets of the business to integrate strategic creative thinking with the results desired by our clients to create an integrated approach.
Career highlights
I am an award-winning creative professional with a Bachelor’s Degree in Art Direction with honors from the University of Balamand | ALBA. My career began at Grey Group, followed by Wunderman Thompson (Mirum) and Leo Burnett (Publicis Groupe). Now, I am a Senior Art Director at Hill+Knowlton Strategies.
Throughout my career, I have created communication campaigns for products and services in various business sectors, including telecommunication, automotive, banking, Fashion, Healthcare, F& Beverage, and entertainment, across markets in the MENA region, such as the UAE, Saudi Arabia, Lebanon, Bahrain, Kuwait, and Oman.
Guiding principles
My work is always driven by passion, even with its challenges. I strongly believe in the importance of finding joy in what we do, waking up each morning eager to embrace the day. This mindset enables us to push our limits, be productive, inspire others, and achieve our goals.
Side hustle
Selena Helen is a side business that I co-founded and managed with my sister in 2012 -physical and online clothing. Despite the economic crisis, we were able to keep the sales up and witnessed a rise in revenue by 20% which we owe to our engaging content and targeting.
Go back to main article: Campaign’s PR Faces to Watch 2023