Campaign’s Media Faces to Watch 2021 —Abd El-Rahman Bakry, Senior Media Executive – Integrated Planning, OMD Egypt

Campaign’s Media Faces to Watch 2021 —Abd El-Rahman Bakry, Senior Media Executive – Integrated Planning, OMD Egypt

Age: 29

Nominated by Ola Serag, Media Director, OMD Egypt

Abdel Rahman is one of our star talents that is always pushing OMD’s quality standards forward. Working on McDonald’s Egypt, he has propelled the QSR business forward and has seen many of his campaigns featured in global McDonalds case studies shared internally in McDonalds. In 2020, he was part of the team that set the Digital Transformation Agenda for McDonalds and others and is implementing transformational changes to McDonalds business through Multi-Touch Attribution, marketing mix modeling and others. Abdel Rahman is surely a face to watch out for in the future.


Leading Senior Planner on McDonald’s digital activities in Egypt and working as well on OPPO, with a great passion for media and a three year experience in the field. Always eager to learn about and try out different media approaches and strategies to tailor campaigns that best fit the brands’ objectives

Guiding principles

Continuously trying to provide the best service to my clients in a friendly way to enjoy our projects and willing to go for the extra mile to achieve the highest results that could possibly be achieved in my campaigns. Furthermore, I’m constantly eager to learn about new technologies and new platforms and have my clients the first to try them out in the market.

How has Covid changed your job?

Covid-19 has helped me a lot in my time management skills as a planner given the constant unchanging working environment from home. Also, it helped me adapt with online communication and work with different teams from the same place without interrupting any of our processes.

Side hustle

I’m a video gamer who’s in action from time to time with my friends. I have an interest in Go-karting, and always seeking to explore new activities that I haven’t tried before. A nature lover that likes to discover new places and chilled environments, and a traveller in seek to see as many countries as I possibly can.

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