Campaign’s Media Faces to Watch 2020 – Ahmed Khaled , Senior integrated executive, OMD Egypt
Age: 27
Tarek Jaffar, general manager, OMD Egypt: Ahmed Khaled is one of the fastest learners in the agency. During his three years in OMD, he has grown tremendously. He has shown a great passion for the digital space and has earned numerous certificates to set himself up at an early stage as an outstanding hybrid planner. All clients fall in love with Ahmed has he deals with them with a great sense of passion beyond the typical client-agency model. Be it in the office or out, Ahmed is always on the lookout for the latest trend his clients can capitalise on. A future great in the making.
Career highlights
I joined OMD as a junior media executive in January 2017 and was working on one of the biggest dairy clients in Egypt and managed to win the OMD Star award the same year. In 2018 I got shortlisted in four categories in the MENA Effies. In 2019 I joined another business unit with various accounts operating in banking and automotive, and managed to get one of the highest scores for client satisfaction from our global clients and became Facebook Planning Professional certified. I lead on all client needs, be it in the offline or digital space.
Guiding principles
We work in a dynamic industry that needs fast, insightful and creative solutions to overcome obstacles and deliver top notch results. Hence our slogan: better decisions, faster. I was lucky enough to work closely with Tarek Jaffar, Mohamed Hammad, Rana Nazih, Basma Ezz and Yusra Badr, who engraved these principles in my DNA.
Dream job
My Dream job would be working at a video game company or a production company as a screen writer/creative producer, as I believe in creating the right content to help people be inspired and entertained to wind off the real-life pressure.
Side hustle
My side hustles are usually for passion. I’ve created some content for some friend’s locally owned businesses as well as offering some ideas and copy writing for my colleagues at OMD. My friends and colleagues always tell me that I do have a wild and creative imagination, so with enough support this became more of a hobby and passion.
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