Campaign’s Faces to Watch, Brand Edition 2022 – Mona Sayer Dayer, product manager, Yves Saint Laurent Beauty, L’Oreal Egypt
Age: 26
Nominated by Yasmine Talal, integrated media manager: Mona is a talented calibre who is eager to grow her brand, and maximize her learnings on digital media to achieve the highest efficiency in our campaigns for YSL.
Bio
My journey with L’Oréal started with making it to the national finalists of the Brandstorm AUC competition. Luckily, I was chosen to be a part of their summer internship and from there I worked my way up from being a junior product manager for Lancôme, the number one female beauty brand to being the product manager for Yves Saint Laurent Beauty, the edgiest and boldest beauty brand in the luxury market. From opening the first luxury beauty popup shop to building the first makeup artists crew in Egypt and sponsoring the biggest film festivals to create the biggest makeup shows, the journey has been incredible and the best is yet to come!
Guiding principles
My guiding principle is to always work on something I am passionate about and something I believe in. Knowing I will make a difference to hundreds of women in Egypt, makes it all worth it. The beauty products we sell not only make women feel beautiful on the outside but give them the confidence to believe they can achieve absolutely anything they put their mind to.
Side hustle
I have just earned my Zumba instructor license and will work on creating my own classes as soon as possible. I feel a sense of accomplishment knowing I put a smile on someone’s face, whether I do it through beauty products or through music & dancing.
Go back to the main article.