Campaign’s Faces to Watch, Brand Edition 2022 – Layla Said, brand manager, Maybelline NY, Egypt, Loreal
Age: 27
Nominated by Sarah Hani, media director- UM: Layla is always keen to know more and work on the best strategies and media formats to make Maybelline the number one cosmetics brand in Egypt.
Bio
Having started my career in venture building, I have always had a passion for innovation, entrepreneurship and the essence of it all, building brands. Following a Master’s in strategy and international management, I started my career at L’Oréal delving into the makeup market. As a brand manager, I help bring campaigns to life, striving to build a meaningful connection between brand and consumer.
Guiding principles
Use your energy to create, learn, grow, and then trust the process.
Side hustle
I’m an aspiring Yogi
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