Campaign’s Faces to Watch, Brand Edition 2022 – İrem Dirol, senior digital marketing specialist, Samsung MENA
Age: 26
Nominated by Mohamad Al Azzawe, marketing director at Samsung MENA Regional HQ: Since joining Samsung, İrem has formed key partnerships with different stakeholders, generating great results and positive press for the company. She introduces ideas and finalises and executes them, which makes her a hands-on executive from start to end and an incredible added value for any team. Irem has a bright future ahead of her at Samsung.
Bio
İrem Joined Samsung Electronics to lead on Mobile Experience (MX) for Türkiye, within Six months of joining Samsung, İrem took a key role in securing a partnership with Red Bull that targets GenZs through a series of collaborations with Turkish rappers and producer duos. The five episodes that were recorded received more than 3 million YouTube views, a social media reach of 5 million, and 6.2 million earned media impressions. İrem also took the lead on a huge partnership with one of the top YouTube weekly Turkish shows, successfully integrating Samsung’s products authentically, resulting in over 3 million organic YouTube views.
Guiding principles
İrem is a talented multi-tasker who successfully managed content-creation processes for two flagship campaigns while still getting grips with her role. She can also naturally link people from different companies and cultures and lead processes with strict time management.
Side hustle
İrem loves travelling; she is interested in various cultures, arts, psychology and travelling. She speaks Turkish, English and Korean and is also studying German and Italian. Asides from that, she never skips her morning coffee.
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