Campaign’s Faces to Watch: Brand Edition 2022 – Amneh Alkhatib, communications specialist, Siemens Energy
Age: 27
Nominated by Benjamin Schroeder, head of regional and MEA communications, Siemens Energy: Armed with a stellar talent for writing and a passion for storytelling, Amneh has always impressed me with her ambition and hunger to grow and take on more responsibilities. In her four years in the MEA team, I’ve watched her grow from an intern to leading employee engagement for the MEA region at 25 years old – I haven’t seen that before! Where will this end? I have no idea. She has amazing potential and I’m proud to have her in the team.
Bio
She’s an award-winning PR and communications specialist with excellent experience in strategic communications, senior executive communications and thought leadership. In less than 5 years, Amneh managed to quickly work her way up the ranks at German powerhouses Siemens & Siemens Energy, from an intern to leading internal communications for the MEA region to supporting thought leadership for an executive board member. She has led high-level projects and conferences in the region, including Siemens Energy’s flagship MEA Energy Week. She is also MEPRA’s Outstanding Young Communicator of the Year – 2020 and was shortlisted for PRCA MENA’s Rising Star of the Year Award – 2021
Guiding principles
“Play nice and win”
Guided by an ambition to succeed and grounded above all else by empathy and kindness. To make a difference in a world drifting more and more towards conformity and a vortex of similarities. To play nice and still win.
Side hustle
I used to say it’s writing & public speaking but I realized it’s actually storytelling in all its aspects: from conceptualizing ideas, to writing content, to presenting it to the world. If I’m not telling a story, I’m appreciating a good one; in a book, a movie, or a painting.
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