Campaign’s Faces to Watch, Brand Edition 2021 – Amina Mashukova, PR & Marketing Executive, Alshaya Group – Bath & Body Works
Age: 29
Bio
The great thing about being in marketing, especially digital, is that every day we learned a new lesson. The digital world evolves and so do we, we are not the same marketers we were today, and we won’t be the same marketers tomorrow. This makes coming to work super exciting and we always look for new opportunities to enjoy what you love the most.
Her career includes milestones including:
Increased Social Media Followers by 1.77 M (+153%)
Facebook 342K, Instagram 1.33M (+87.89%)
Increase in social Media Reach by 1.66M (+183%)
Facebook (+187.08%), Instagram (+91.14%)
Trained 30+ people to utilize Socialbakers Platform during pandemics.
Represented the brand in Qatar PR event, October 2019
1 Million event execution and achieving PR coverage of 140 Abu Dhabi based influencers, with 6M reach generated 12M of PR value.
Achieving 42% more efficient Social Media Customers Queries with Messenger API for Instagram.
Winning awards for excellence for 2020 in Alshaya Group.
Guiding principles
Always believe that you can achieve whatever you dream of, never take no as an answer toward your goals. Each person has hidden powers and energy in them to create, achieve & evolve.
How has Covid-19 changed your job?
Covid has changed all obstacles into opportunities. Helped us dig deeper into creativity, to reach to our customers and fans with suitable information, through the channels that they prefer. It created an amazing opportunity for all marketers to enjoy the digital world that we all like to explore, innovate and trying new campaigns.
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@amy_mashukova
Work
Facebook & Instsgram @bathandbodyworksarabia
Twitter @BBWMENA