Campaign’s Digital to Watch 2023 – William Singleton, Senior Executive – Performance, OMD UAE
Age: 25
Nominated by Terry Mo, Head Of Digital:
In his short time with us, Will has made his presence felt. He knows when to speak up and make his opinion heard, and he knows when to sit down and hear others. He is mature beyond his years and has built strong relationships with his clients, his team and his suppliers. He is a team player, and his natural charisma and intelligence will make him an amazing team leader in the years to come – definitely a face to watch.
Career highlights
Will joined OMD after three years in London, working with major global brands. This culminated in leading the programmatic team for the agency’s biggest client, responsible for a team of seven and the multi-million dollar programmatic budget. In London, Will was industry-recognised both individually and as part of award-winning teams. At OMD he made an immediate impact, managing a huge biddable plan during the World Cup, and now overseeing all biddable planning for multiple clients. He has made significant contributions to pitches and helped accomplish an Omnicom first on TikTok. This earned him the distinction of finalist in OMG MENA’s Digital Excellence showcase.
Guiding principles
Will’s guiding principle is ‘Media Effectiveness’. He is obsessed with measurement and loves to educate clients on measuring effectiveness, advancing how they evaluate their media to ultimately grow their media spending and drive better ROI for business. Will hopes to specialize further in this area as his career develops.
Side hustle
Since moving to Dubai, Will has taken up photography and has undertaken several courses to better his skills. He aims to become a semi-professional photographer and one day hopes to use this, alongside his paid media background, to grow his own business (hopefully a coffee shop).
Go back to main article: Campaign’s Digital Faces to Watch 2023